Websites should...

• Provide credible, original content in as many forms as possible.
• Provide valuable, timely information to the user, not lots of data.
• Be easy to read.
• Be interactive; good interactivity engages the user and makes your site memorable.
• Dominate a subject area; become the site for that subject.

"A Web site is like a diner. It has a core arsenal of dishes that justify its existence, but it also must have a regularly changing specials menu that keeps its regular customers coming back for more.
The assumption...is that a Web citizen...visits the site on a weekly, if not daily, basis."
(Gerald M. O'Connell, from "A New Pitch" Internet World, May 1994 p. 56. )